In a move to reign in the increasingly popular cryptocurrency space, Google recently announced that it is strengthening its restrictions on cryptocurrency-related advertising. Companies looking to advertise related products must comply with the new terms or face a ban.
Google Strengthens Crypto Ad Policies
Google declared that it will no longer permit any ads related to cryptocurrency and related content, such as initial coin offerings (ICOs), wallets, and trading advice. The new policy seeks to protect consumers from potential fraud or deceptive practices related to investment opportunities.
Google also specified that any ads related to cryptocurrency exchanges and wallets will be allowed only from companies that are registered with legal authorities in the countries in which they operate. This is meant to stem the potential flow of funds into dubious company accounts.
In addition, Google has restricted ads related to cryptocurrency trading advice, as it can be used to mislead novice investors. Any ads related to such services must be backed up by legitimate, verifiable sources.
Companies Must Comply to Avoid Ban
Failure to comply with Google’s new terms regarding cryptocurrency ads can result in a complete ban. Companies not registered with the necessary authorities in the countries they operate in will face the toughest scrutiny.
In order to ensure compliance, Google has established a digital asset certification program. It allows advertisers to confirm their identity and certification in order to be eligible to run cryptocurrency-related ads.
All this is an attempt to protect investors from getting scammed out of their hard-earned money. Companies must comply with the new terms in order to advertise their cryptocurrency products on Google.